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THE PERSIMMON WELLNESS PRIVACY POLICY

Last modified: March 29, 2023 

INTRODUCTION

Claritedge Communications, LLC (the publisher of “Persimmon Wellness,” or “we,” “our,” or “us”) respects your privacy, and we are committed to protecting it through our compliance with this policy (“Privacy Policy”).  

This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit the website www.persimmonwellness.com and each subdomain of www.persimmonwellness.com (collective, the “Site”), including through your use or receipt of any content, functionality, products, and services offered on or through the Platform, whether as a guest or a registered user, and our practices for collecting, using, maintaining, protecting, and disclosing that information. 

This Privacy Policy applies to information we collect:

  • on our Site;
  • in email, and other electronic messages between you and our Site;
  • when you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.

This Privacy Policy does not apply to information collected by us offline or through other means and does not apply to information collected by any third party, including through any application or content that may link to or be accessible from or on the Site. 

If you are using the Site on behalf of your employer, Persimmon Wellness, or organization (the “Organization”), you represent and warrant that you have the authority to accept this Privacy Policy on behalf of the Organization. If you (and your Organization, if applicable) do not agree to our Privacy Policy, please do not use the Site. The term “you,” “your,” etc. refers to both you as an individual user and your Organization (if applicable).

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using our Site, you agree to this Privacy Policy. This Privacy Policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of our Site after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates. 

CHILDREN UNDER THE AGE OF 18

Our Site is not intended for children under 18 years of age. No one under age 18 may provide any information to us or through the Site. We do not knowingly collect Personal Data from children under 18. If you are under 18, do not use or provide any information on our Site or on or through any of its features, register on the Platform, make any purchases through the Platform, use any of the interactive or public comment features of our Platform or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received Personal Data from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from a child under 18, please contact us at [email protected]. 

INFORMATION WE COLLECTION ABOUT YOU AND HOW WE COLLECT IT

Generally

We collect several types of information from and about users of our Site, specifically information:

  • by which you may be personally identified, such as name, e-mail address, credit, or debit card information (for processing donation payments only), and other information you choose to submit to submit to us (“Personal Data”); 
  • that is about you but individually does not identify you, such as traffic data, logs, referring/exit pages, date and time of your visit to or use of our Site, error information, clickstream data, and other communication data and the resources that you access and use on or through the Site; or
  • about your internet connection, the equipment you use to access or use the Site and usage details.

We collect this information:

  • directly from you when you provide it to us;
  • automatically as you navigate through the Site. Information collected automatically may include usage details, IP addresses, and information collected through cookies, web beacons, and other tracking technologies; and
  • From third parties, for example, our sales partners, affiliates and other business partners.

Information You Provide to Us

The information we collect on or through our Site is:

  • information that you provide by filling in forms on our Site. This includes information provided at the time of registering with us or requesting our services. We may also ask you for information when you report a problem with our Site;
  • records and copies of your correspondence (including email addresses), if you contact us; and
  • details of transactions you carry out through our Site and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Site. 

You also may provide information to be published or displayed (hereinafter, “posted”) on public areas of the Site or transmitted to other users of the Site or third parties (collectively, “User Contributions”). Your User Contributions are posted on and transmitted to others at your own risk. Although we may limit access to certain pages, please be aware that no security measures are perfect or impenetrable. Additionally, we cannot control the actions of other users of the Site with whom you may choose to share your User Contributions. Therefore, we cannot and do not guarantee that your User Contributions will not be viewed by unauthorized persons.

Information We Collect Through Automatic Data Collection Technologies

As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, specifically:

  • Usage and Equipment Information. As you navigate through and interact with our Site, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, for example, details of your visits to our Site, such as traffic data, location, logs, referring/exit pages, date and time of your visit to our Site, error information, clickstream data, sales impressions, and other communication data and the resources that you access and use on our Site; and

The information we collect automatically may include Personal Data or we may maintain it or associate it with Personal Data we collect in other ways or receive from third parties. It helps us to improve our Site and to deliver a better and more personalized service by enabling us to:

  • estimate our audience size and usage patterns;
  • improve our business operations and services offering;
  • store information about your preferences, allowing us to customize our Site according to your individual interests; and
  • recognize you when you return to our Site.

The technologies we use for this automatic data collection may include:

  • Cookies (or browser cookies). Our service providers may use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A “cookie” is a small piece of data sent from a website and stored on the user’s computer by the user’s web browser while the user is browsing. On your computer, you may refuse to accept browser cookies by activating the appropriate setting on your browser, and you may have similar capabilities on your mobile device in the preferences for your operating system or browser. However, if you select this setting you may be unable to access certain parts of our Site. Unless you have adjusted your browser or operating system setting so that it will refuse cookies, our system will issue cookies when you use or direct your browser to our Site. 
  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses cookies to help the Site analyze how users use the Site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps,” (located at www.google.com/policies/privacy/partners/). For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. 
  • Mediavine Programmatic Advertising. We also partner with Mediavine, Inc. (“Mediavine”). We use Mediavine Programmatic Advertising, a display advertising service provided by Mediavine, to collect certain information about your use of the Site and interaction with content on the Site. Mediavine may use cookies to optimize and personalize your use of the Site, such as to personalize content and ads, provide social media features, analyze traffic, and recognize your device. For information regarding data collection by Mediavine ad partners including how to opt out of data collection, please click https:/www.mediavine.com/ad-partners. 

Information From Third Parties

We may obtain information about you from other sources, including through third party services and organizations to supplement information provided by you. This supplemental information allows us to verify information provided to us and to enhance our ability to provide you with the Services. 

HOW WE USE YOUR INFORMATION

We use information that we collect about you or that you provide to us, including any Personal Data:

  • to present our Site and its contents to you;
  • to provide you with information, products, or services that you request from us or that may be of interest to you;
  • to process, fulfill, support, and administer purchases of products or services and other related transactions (including processing credit card and debit card transactions) that you request and we agreed to provide;
  • to deliver products to you;
  • to register and service your Persimmon Wellness Community account;
  • to contact you about your orders or in response to a request;
  • to administer quizzes, surveys, sweepstakes, promotions, and contests;
  • to fulfill any other purpose for which you provide it;
  • to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection;
  • to notify you about changes to our Site, or any related products or services we offer or provide through the Site;
  • in any other way we may describe when you provide the information; and
  • for any other purpose with your consent.

We may also use your information to contact you about goods and services that may be of interest to you, including through newsletters. If you wish to opt-out of receiving such communications, you may do so at any time by clicking unsubscribe at the bottom of these communications or by visiting your Account Preferences page.

Advertising. Our service providers may use how you browse and shop in order to show you ads for our advertising partners that are more relevant to your interests. They may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by Persimmon Wellness and Claritedge Communications.

DISCLOSURE OF YOUR INFORMATION

We do not share, sell, or otherwise disclose your Personal Data for purposes other than those outlined in this Privacy Policy. However, we may disclose de-identified, aggregated information about our users without restriction. 

We may disclose Personal Data that we collect or you provide as described in this Privacy Policy:

  • to affiliates, contractors, service providers, and other third parties we use to support our business and our Site (e.g., data storage, data processing, marketing, IT support, etc.) including to process and administer donation transactions (our payment processor’s privacy policy may be found at www.stripe.com/privacy);
  • to third parties who may offer you products and services of interest;
  • to a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which Personal Data held by Persimmon Wellness about our Site users are among the assets transferred;
  • to fulfill the purpose for which you provide it;
  • for any other purpose disclosed by us when you provide the information; and, 
  • with your consent.

We may also disclose your Personal Data:

  • to comply with any court order, law, or legal process, including to respond to any government or regulatory request;
  • to affiliates and third parties to market their products or services to you if you have not opted out of these disclosures.
  • to enforce or apply our Terms of Use and other agreements, including for billing and collection purposes; and,
  • if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Persimmon Wellness, customers, supporters, partners, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR INFORMATION

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with control over your Personal Data: 

  • Tracking Technologies and Advertising. You can set your browser or operating to refuse all or some cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of our Site may then be inaccessible or not function properly.  
  •  Targeted Advertising. Mediavine will use information that we collect or you provide to deliver advertisements according to your preferences. If you wish to opt-out of such use, you may do so at any time by contacting us by email or otherwise as indicated in our Contact Information, however if you disable these types of cookies, you may still see advertising on ours or our third-party advertising partner sites, but these advertisements may not be as relevant to your interests.

You can learn more about interest-based advertisements and your opt-out rights and options from members of the Network Advertising Initiative (“NAI”) on its website (www.networkadvertising.org) and from members of the Digital Advertising Alliance on its website (www.aboutads.info). We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. You can also opt out of receiving targeted ads from members of the NAI on its website.

YOUR RIGHTS AND CHOICES REGARDING YOUR INFORMATION AND ACCESSING AND CORRECTING YOUR INFORMATION

Please Contact Us  if you have any questions or concerns about our collection or use of your Personal Data. You can access and modify certain Personal Data we have about you through your account page on our Site or you can contact us by email or otherwise as indicated in our Contact Information below. Please notify us of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible or to delete your Persimmon Wellness accounts. We may not be able to delete certain Personal Data if we believe it would violate any law or legal requirement or cause the information to be incorrect.

DO NOT TRACK SIGNALS

Persimmon Wellness and our service providers also may use automated data collection technologies to collect information about your online activities over time and across third-party platforms or other online services (behavioral tracking). Some web browsers permit you to broadcast a signal to Platform and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals and we do not modify what information we collect or how we use that information based upon whether such a signal is broadcast or received by us. 

DATA SECURITY

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. 

The safety and security of your information also depends on you. Where you have chosen a username and password in connection with the use of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. 

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to our Site. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site, or in your operating system.

CALIFORNIA PRIVACY RIGHTS

California Civil Code Section 1798.83 (California’s “Shine the Light” law) permits users of our Site who are California residents and who provide Personal Data in obtaining products and services for personal, family, or household use to request certain information regarding our disclosure of Personal Data to third parties for their own direct marketing purposes. If applicable, this information would include the categories of Personal Data and the names and addresses of those businesses with which we shared your Personal Data with for the immediately prior calendar year (e.g. requests made in 2021 will receive information regarding such activities in 2020). You may request this information once per calendar year. To make such a request, please contact us using the Contact Information below.

DATA RETENTION PERIODS

Persimmon Wellness will retain your Personal Data for the entire time that you keep your account open. After you close your account, we may retain your Personal Data:

  • for as long as necessary to comply with any legal requirement; 
  • on our backup and disaster recovery systems in accordance with our backup and disaster recovery policies and procedures;
  • for as long as necessary to protect our legitimate interests or otherwise pursue our legal rights and remedies.; and
  • for data that is publicly available, has been aggregated, or otherwise rendered anonymous in such a manner that you are no longer identifiable, indefinitely.

CHANGES TO OUR PRIVACY POLICY

We may from time to time modify this Privacy Policy. We will promptly make any changes available on this page. Changes will be effective as soon as the revised Privacy Policy is posted unless otherwise stated. If we make material changes to how we treat our users’ Personal Data, we will notify you by email to the email address we have on file for you and/or through a notice on the Site’s home page. The date this Privacy Policy was last revised is identified at the top of the page. You are responsible for periodically visiting our Site and this Privacy Policy to check for any changes (and, where applicable, for ensuring we have an up-to-date email address for you).

CONTACT INFORMATION

If you have any questions, concerns, complaints, or suggestions regarding our Privacy Policy, have any requests related to your Personal Data pursuant to applicable laws, or otherwise need to contact us, you may contact us at the contact information below. 

How to Contact Us:

Claritedge Communications, LLC 
ATTN: Persimmon Wellness | 160 Alewife Brook Parkway | Cambridge, MA 02138

Email: [email protected]

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser’s cache. The “help” feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser’s cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

  • IP Address
  • Operating System type
  • Operating System version
  • Device Type
  • Language of the website
  • Web browser type
  • Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor’s referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance’s AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

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